Deanna Marie

Valero tasked us with creating an unboring brand platform to disrupt a boring industry. Unfortunately, client leadership shakeups stopped this gem in its tracks just before the finish line. R.I.P. Love Your Energy. 🙏

HUMAN INSIGHT: Good energy is magnetic, and after more than year of isolation, people are more drawn to it (and in need of it) than ever.

BRAND SOLUTION: Valero spreads good energy every day with energy innovations that put good back into the world.

IDEA: When our proverbial tanks are full, we radiate good energy. And it’s intoxicating in the best way. This campaign brings that feeling to life with good vibes, unapologetic optimism and pure joy. It’s something we experience every day at Valero. And it’s something we all need a little more of these days.

Cue was prepping to go to market with a groundbreaking at-home COVID testing device, and they needed help making a major splash. We brought some of our best work to the table, and there it stayed. Rest in peace, I Can Because I Cue. 🤧

HUMAN INSIGHT: The world is more complex and confusing than ever — filled to the brim with questions and unknowns — and it’s left people feeling paralyzed.

BRAND SOLUTION: Cue makes it easy to get answers about the scariest unknown of all — our health — so that life can keep moving forward.

THE IDEA: When you don’t know, you can’t act. Your mind swims with what ifs, and life gets put on hold. But that ends with Cue. Now, when life calls, you answer. And what ifs become “What next?” Because Cue helps you break out of the holding pattern by giving you the answers you need so you can do the thing, meet the guy, see the friends. I Can Because I Cue.

When 7-Eleven needed a summer campaign, we gave them "More Better Summer." As the writer tasked with establishing the brand voice, and campaign tonality, I helped to modernize 7-Eleven's brand personality while working with the innovation team to develop “Seemore,” an in-store augmented reality guide who unlocked deals and added more joy to the in-store experience.